Editor-in-Chief & Evidence Standards Lead
Avery Brooks
Avery leads What Helps' editorial methodology and coordinates research across conditions, ingredients, treatments and routines. Their work focuses on separating plausible mechanisms from demonstrated outcomes, keeping unlike interventions from being compared as equivalents, and making uncertainty visible instead of smoothing it away.
Evidence standardsHealth research methodsComparison methodologyEditorial policySupplement guidance
How every page is written
Avery covers: editorial policy, evidence standards, comparison methodology, recommendation language and final review. The same rules apply to every guide, comparison and profile. They are set out in full on the methodology page.
- Sources
- Trials, labels, regulatorsPages are written from published trials, product labels and regulators' safety notices, listed at the end of each page.
- Before publishing
- Checked line by lineEvery page is read again against our research file, and wording that says more than the source is corrected.
- Numbers
- Kept with their contextA result stays next to the size of the trial, how long it ran, what it was compared with and who funded it.
- Independence
- No paid positionsWe sell no supplements, and no brand can pay to appear in a guide or change a label.
- Limits
- Not medical advicePages are educational. When a situation needs an assessment, the page says so.
- Corrections
- Checked and fixedFound an error? Write to ask@whathelps.health and we will check it against the source.
Guides by Avery
Hair · Guide
Male pattern hair loss treatments and supplements explained
Which options have evidence for gradual thinning in adult men, what benefit you might expect, and what each one involves, before you choose a brand.
Hair · Guide
Hair loss types in men, and when to get assessed first
Gradual thinning at the hairline or the crown is one kind of hair loss. Sudden shedding, patches, a sore scalp and breakage are different questions, and each leads somewhere else.